Blog

One of the key factors of a successful website is featuring plenty of great content on your site that is comprehensive and informative. In this post, we’re going to discuss how you create a content strategy that works, and why it matters. The level of aggressive your content strategy needs to be—meaning how much content you should publish and how often you need to update it—will depend entirely on the keyword terms you are targeting. I’m going to illustrate this by using two

When you search for a local business or service on Google, you usually see two main types of search results: Ads – These are results that the owners have paid to appear when certain keywords are used, such as “Fort Worth dentist” or “Provo plumber.” These results are clearly marked as “ads” and appear at the top of the page. Organic results – These are results that the search engine (such as Google) simply considers to be relevant to the user’s search. Google judges a website

The way we find local businesses and services in America is changing. 10 or 20 years ago, finding a local veterinarian, home inspector, pest control company, florist, plumber, or other service meant pulling out the phone book and looking up the appropriate term in the Yellow Pages. Today, finding these services just involves turning on your smart phone and running a Google search. The trend is definite: People don’t use the phonebook. They use their phones. In the age of Goog

SEO is short for search engine optimization. It’s not enough to throw together some images and your business address, buy a domain name, and call it good. If you want your small business website to work for you, you need to make sure that it is optimized for search engine success. Today, people use their phones for everything. If they need a plumber, an electrician, a horseshoer, a landscaper—they’re not going to put down their phone and run to find the Yellow Pages. They’re