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Have you ever seen a brand similar to yours and wished it belonged to you? You may have thought, “I wish I thought of that!” or “I wish I communicated myself that way.” Most likely, you didn’t feel this way because the other business sold a better product or service. You felt that way because they created some incredible branding for themselves. When the goal is standing out in a crowded marketplace, then branding is the game. When you create a brand that people can’t forget,