Keely CovelloJul 6, 2018How to Incorporate PPC Into Your Digital Marketing StrategyPPC stands for “pay per click” marketing. This model of Internet marketing allows you to publish ad campaigns and pay every time a...
Keely CovelloFeb 3, 2018Why Isn’t Anyone Clicking My Call-to-Action?Your landing pages are built around a call to action (or CTA). You want people to a) find you, and b) take action. You want to maximize...