
What’s the Point of the Yellow Pages?
The way we find local businesses and services in America is changing. 10 or 20 years ago, finding a local veterinarian, home inspector, pest control company, florist, plumber, or other service meant pulling out the phone book and looking up the appropriate term in the Yellow Pages. Today, finding these services just involves turning on your smart phone and running a Google search. The trend is definite: People don’t use the phonebook. They use their phones. In the age of Goog