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The way we find local businesses and services in America is changing. 10 or 20 years ago, finding a local veterinarian, home inspector, pest control company, florist, plumber, or other service meant pulling out the phone book and looking up the appropriate term in the Yellow Pages. Today, finding these services just involves turning on your smart phone and running a Google search. The trend is definite: People don’t use the phonebook. They use their phones. In the age of Goog

What’s new in small business marketing? In this post, our marketing pros at Go West Marketing have gathered some of the hottest predictions for changes and trends in marketing that could affect small businesses this upcoming year. Increased Use of Voice Search In 2017, it is predicted that the numbers of teens and adults who use voice search functions on their phones every day will increase, according to Business2Community. Already, 41% of adults of 55% of teens use this feat