Blog

What Marketing Strategy Is Best for Your Business? We frequently get questions from business owners regarding how to spend their marketing dollars most effectively. The truth is, the answer is different for every business, and our team at Go West Marketing excels at tailoring a strategy to meet your goals. However, today we’re going to give out a few tried-and-true tips and tricks that our experience has taught us. Asking “How should I be marketing?” is the starting point for

Imagine an employee who: Worked 24 hours a day, 7 days a week, 365 days a year—without taking a single lunch break Found potential clients in your area at the exact moment when they were looking for your services and ready to buy Answered your clients’ questions about your business clearly, consistently, and correctly every single time Directed potential clients to glowing reviews from your happy customers Took data-oriented tasks off your plate such as booking, payment, rese

Do you need a blog on your website? The answer depends on a few factors, including the size of your business, the types of services you offer, and how aggressive you want your online marketing to be. Let’s talk about it. What is a blog? A blog—short for “web log”—is a webpage that includes frequently updated material. Some blogs act like personal journals of lifestyle, fashion, fitness, or travel inspiration. Others are humorous, others are inspirational or devotional. These

What’s new in small business marketing? In this post, our marketing pros at Go West Marketing have gathered some of the hottest predictions for changes and trends in marketing that could affect small businesses this upcoming year. Increased Use of Voice Search In 2017, it is predicted that the numbers of teens and adults who use voice search functions on their phones every day will increase, according to Business2Community. Already, 41% of adults of 55% of teens use this feat

SEO is short for search engine optimization. It’s not enough to throw together some images and your business address, buy a domain name, and call it good. If you want your small business website to work for you, you need to make sure that it is optimized for search engine success. Today, people use their phones for everything. If they need a plumber, an electrician, a horseshoer, a landscaper—they’re not going to put down their phone and run to find the Yellow Pages. They’re