SEO, Content Writing, Social Media
Luxury Wine Country home builder
This is the perfect case study for the impact an aggressive SEO campaign can have for a high-profile local business. When this client came to us, they weren't showing up on any search engines for relevant terms. They wanted to target high-end property owners looking for a fine home builder in Northern California Wine Country.
We knew ads weren't going to cut it. For this client, the ideal target was making an important, weighty decision. They would be choosing a builder based on a host of factors: Perceived value, testimonials, quality photos, branding. We needed to court their clients with a gorgeous website and fresh, informative, specific, and plentiful content. We needed to be present and active on social media. We needed to demonstrate the company's well-earned community trust and deep-rooted involvement. And we needed to show up in search results often and early.
With this game plan set, we optimized their site and crafted an information-rich blog written with their target demographic in mind.
How we did it:
Extensive keyword research.
Website overhaul and page-by-page optimization.
Expanded content on evergreen pages.
Added galleries of optimized images.
Established an active and informative blog.