Intro to Social Media for Your Business

If you’re a small business owner in this day and age, chances are you have at least considered the possibility of social media for your business. You’ve heard the term “social media marketing” or “digital marketing.” Maybe you’ve been wondering what it’s all about and whether or not it could help your business. This week on the Go West Marketing blog, we’re starting a brand new series containing the vital information you need to know about social media for your business! Thanks for joining us! If you have any questions, feel free to drop us a line or leave a comment. We’ll be glad to help you out and would love to hear about your experiences with social media marketing!

What Is Social Media?

The point of social media is to facilitate social interaction.

Social media is a term that describes a number of different websites and platforms that are designed to let users interact in different ways.

Types of Social Media

Some social media platforms focus on text, such as Twitter or blog platforms such as Blogger. Others focus on image sharing, such as Instagram and Tumblr. Some allow users to share videos, such as YouTube. Other social media platforms, such as Facebook, combine all forms of media sharing including those listed as well as event invitations, news sharing, and more.

Social Media for Businesses

Other accounts can follow you so they can see what you share. While friends and family members may follow your personal accounts, a business account’s followers are mostly made up of clients and customers who appreciate the brand.

Social media marketing uses the power of these platforms to build brand awareness and to keep your business in front of customers’ eyes. Different types of social media platforms are ideally suited to different businesses. We’ll share in a later post the best uses for different social media platforms. Check back for the next installation in our series on social media for business!

Did you know that Go West Marketing offers social media marketing services? Contact us and we’ll talk about how we can help you grow your business through social media.

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