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  • Writer's pictureKeely Covello

Why You Should Think of Your Website as the Best Employee You’ll Ever Have

Imagine an employee who:

  1. Worked 24 hours a day, 7 days a week, 365 days a year—without taking a single lunch break

  2. Found potential clients in your area at the exact moment when they were looking for your services and ready to buy

  3. Answered your clients’ questions about your business clearly, consistently, and correctly every single time

  4. Directed potential clients to glowing reviews from your happy customers

  5. Took data-oriented tasks off your plate such as booking, payment, reservations, marketing, customer connection, and shopping

  6. Presented your business in an attractive and professional way that made clients want to choose you over your competitors

This sounds like the perfect employee right? But hiring someone like this would cost you tens or hundreds of thousands of dollars a year. Plus, it’s not really possible. Making a website costs you just a tiny fraction of that, and it’s absolutely within your reach.

A website can do everything I just listed and more for your business! Not only is a website the best marketing tool you could have, it also presents an incredible picture of your business, and it can handle any number of tasks and services for you.

Many business owners pay hundreds or even thousands of dollars per month to get their ads in the Yellow Pages, which offers just one of the benefits of a website and is becoming an increasingly outdated form of marketing. Forward-thinking small business owners realize that using the Internet is an affordable and effective way to spend their marketing dollars. The cost can be adapted to your desired level of website functionality and how aggressive you want your marketing campaign to be.

Having a website is no longer a luxury or added frill. It is a necessity for every business in the 21st century. If you already have a website but it is outdated, poorly designed, or not optimized for search engines, you’re not getting the most out of your web presence. If you don’t have a website, you’re not getting the most out of your marketing dollars. Strengthen your brand, build your business, grow, thrive, and reach the next level by making a strong site that tells your story and gets you results! It’s time to think of a website as the best—and cheapest—employee you’ll ever have.

This post was inspired by this Digett article: “How Much Does a Website Cost? Why $30,000 Is a Bargain.” At Go West Marketing, we adapt our services and prices to the needs of small business owners. For example, we offer much more reasonably-priced projects that are beautiful but user-friendly so you can learn to make changes and additions and to manage dynamic content without knowing how to read code. We also make sure every site is responsive and optimized for search engine success.

Go West websites look great, tell a story, and get results. You’ll love yours, and it will work for you all day, every day.

Let’s talk. Contact us now for a free consultation and information about our limited-time spring prices.

#smallbusinessblog #smallbusinesswebsite #smallbusinessmarketing #businessstrategies #localSEO

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